12 October 2022 – Radical Motorsport continues down the road to growth and success, after delivering the 100th SR10 this month to a customer at APEX Motor Club, Arizona USA. After its release in early 2021, the first 50 SR10s were sold in just nine months, officially making it the fastest-selling model in the company’s history. This is reaffirmed now with the 100th SR10 being delivered just one year later.
Of these 100, 62 have been delivered to customers in the United States – one of the first to Spring Mountain Motor Resort, Nevada, and now the 100th to Radical AZ at APEX, cementing the SR10 as the car of choice for automotive country club members.
As the premier racetrack in the greater Phoenix area, APEX Motor Club offers its members a world-class racing circuit, country club amenities and on-site private garage condominiums. Radical AZ at APEX has many Radical owners with 15-20 Radicals racing in the APEX Challenge member-only race series each month and three competing in the Radical Cup of North America.
After the recent announcement of a new Radical Miami dealer, Team Stradale, there are now nine official Radical dealerships across the United States – more than any other country. This also brings Radical’s dealer network up to 33 worldwide, spanning 21 countries and supporting 14 official Radical race series across four continents. Radical’s dealer network offers everything from sales to service, support, storage and driver coaching giving Radical customers the chance to race continuously throughout the year at the best racetracks in the world.
Across the five models in the range, the recent SR10 sales are just a fraction of the cars that Radical Motorsport are now producing every year, with the company now the largest race car manufacturer in the UK, and the largest purpose-built race car manufacturer in the world.
2022 not only marks this milestone for the production and manufacturing teams, but also celebrates the company’s 25th anniversary, and the conclusion of the ‘5-year turnaround plan’, set out by CEO Joe Anwyll shortly after his appointment in 2016.
Speaking on Radical’s growth, Joe says, “Radical as a company has grown and developed so much in the last five years, so I feel it’s only fitting to celebrate our 100th SR10 delivery as an example of this. While we have many more exciting plans for the future, it’s rewarding to look back at how far we’ve come from when I first started with the business. As part of our 25th anniversary celebrations, we will host the Radical World Finals at Spring Mountain for the very best racing experience for our valued customers. It’s an incredible time to be a part of the brand, and I would like to thank our customers and dealer partners for their loyalty and support.”
Dan Redpath, Group Sales and Marketing Director emphasizes, “we are incredibly proud to be the car of choice for country club members. Spring Mountain received one of the first SR10s and now have over 100 Radicals at their facility, including a fleet of brand new SR3s for their newly launched driving school. The 100th SR10 joins over 80 Radicals at APEX, which is itself expanding with its first phase of luxury garage condos now under construction.
We estimate that there are now in excess of 1,000 Radicals in the US and it’s not just country clubs where our customers enjoy their Radicals. We also see a huge amount of activity at track days, regional racing and of course our flagship national series.”
NOTES TO EDITORS
Radical Motorsport has enjoyed unprecedented growth as it heads into its 25th year, building and selling more cars in 2021 than at any other time in its history. The Radical SR3 XX and SR10 benefit from a suite of updates for 2022, and after its first full year of production, the Radical SR10 has become the fastest-selling car in Radical’s history, with over 100 examples already sold. A 33-strong global dealer network spanning 21 countries underpins this growth, and there are now 14 factory-supported Radical racing championships across four different continents, including the Radical Challenge UK and the Radical Cup North America.
Radical Motorsport is one of the world’s most prolific sportscar manufacturers, with over 2,800 cars produced in the past 25 years. From its 1997 inception, Radical set out to create a customer-lead niche in the world of motorsport, a race-bred thrill-a-minute driving experience on the racetrack and road.
A combination of lightweight construction, superbike derived technology and aerodynamic downforce delivers models faster than a super car, totally driver-focussed and rewarding to drive. Entering its third decade, the Radical stable includes the SR1, the most successful prototype-style sports racing car in the world – the SR3 XX, the record-breaking 405bhp SR8, road-specification Rapture, the RXC Spyder, RXC 600R, RXC GT3. The turbocharged SR10 was launched early 2021 and headlines Radical’s SR product range with over 425bhp and 380lb-ft of torque for blistering performance. All models from the renowned racing car manufacturer are solely designed, engineered and built at Radical’s Cambridgeshire headquarters, by 70 of the company’s 130-strong staff.
Radical was the first manufacturer to bring long-format, double-header endurance racing to club level motorsport competition while providing comprehensive spares and technical support. The marque’s official single-make championships offer the ultimate driving experience and progressive racing ladder for prototype-style sportscar racing for drivers of all abilities, while Radical’s ‘Race the World’ mission offers an end-to-end racing, training and support network across the globe.
Contact:
Jon Roach
Global Head of Marketing, Radical Motorsport